Who we are

Meet the experts
behind ToolUp.

Our team consists of industry-leading specialists in marketing science, behavioural insight and marketing strategy, bringing decades of experience to every project.
Accomplished senior marketing and advertising professional with over 25 years of experience working with blue-chip brands both globally and locally. Former Chief Client Officer at M&C Saatchi London and interim CMO of Entain UK. Founder of a successful brand consultancy, offering strong expertise in strategy, operations, business development, and product launches

Jeremy Hemmings

Business Development Director
Expert in data engineering and marketing science. Founder of Diametrical Ltd., ex-Global Director of Advanced Analytics at Maxus. Worked with multiple media agency groups and innovative start-up/scale-up businesses, with a strong track record of innovation in the areas of MMM, media optimisation, segmentation and market analysis.

Dr Andrew Willshire

Analytics Director
20+ years in behavioural science and marketing innovation. Ex-Director of Behavioural Science at Kellogg’s, launched the global behavioural science practice for Ipsos, set up a consultancy for Dentsu and helped lead behaviour change at the UK Cabinet Office.

Stephen Donajgrodzki

Behavioural Science Director
Over 20 years’ experience in bespoke software development, IT consultancy and cloud architecture. Founder of Compositional IT, a boutique software consultancy specialising in cloud-centric functional programming. Microsoft MVP and author of two books on functional programming.

Isaac Abraham

Technical Advisor
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