That’s where we come in. We combine cold, hard data with behavioural science to build informed, defensible forecasts - even when you’re trying something new.
We won’t claim to predict the future with certainty. But we can show you what’s likely, what’s risky, and what’s worth backing.

The team were a pleasure to work with, bringing intelligent commentary that elevated the data into actionable insight
They remodelled existing data, allowing us to derive new meaning from it, and they also accessed fresh data that added weight to our arguments. Without this work, we wouldn’t have had the foundations to unlock our brand and creative direction.
Fantastically responsive in a short space of time – uncovering invaluable category, consumer and brand insight that crystallised our understanding of the challenge and crucially reshaped the client’s perspective too.
Jeremy, Andrew and Stephen are sharp, collaborative, and genuinely value-adding. We’ll be working with them again.
The ToolUp team provided us with invaluable support during an important pitch. They helped shape our strategy in the earliest brainstorms and ultimately, delivered an innovative, standout solution that became a critical part of our final presentation
Andrew was always my first port of call for any problems and would simplify them into smaller building blocks which would be easier to follow and more importantly understand.
Isaac embodies a rare combination of technical expertise with business understanding. He has a gift of walking into a troubled project and rapidly transforming it into a success.
Inventive and a safe pair of hands and knows how things should be done.
Isaac is quite simply one of the best technologists I have ever come across. I would not hesitate to recommend him or hire him again in the future.
Isaac should be top of anyone's list who is seeking cloud consultancy and deliverable solutions.
Working with Stephen really brought a new dimension to the way we measure our change programmes. Their approach allows us to see not just how the programme is going but also whether it achieves the desired end outcomes